How Industry Exhibitions Strengthen the Supply Chain and Build New Partnerships
16 october 2025
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Taranə Abbasova, Deputy Director, Oil Supply Company
We are a supply company operating mainly in the oil & gas, construction, and industrial sectors. Every year, we make sure to attend such industry exhibitions because they are a great opportunity to build new business connections and expand our company’s database and partner network.
These exhibitions allow us to meet new partners, learn about market developments, and identify innovations that can enhance our work. We visit stands one by one to discover new products and collect relevant information for upcoming tenders.
At the moment, we are exploring the plastics section of the exhibition, which has attracted great interest. Since we already know most of the local companies, our focus is primarily on new and international exhibitors. For instance, we are visiting Chinese company stands to check whether they have proper certification and whether they could be suitable partners for us.
Personally, I have been attending exhibitions every year since 2020, and the benefits are significant. Connections are built step by step – we meet at exhibitions, invite company representatives to our office, or continue communication online. This approach has proven to be very effective, helping us strengthen communication chains, expand our supplier network, and bring previously unreachable foreign manufacturers closer.
The main advantage of such exhibitions is that they allow us to meet representatives from many different countries in one place, making it easy to establish direct contact and future cooperation.
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